To clarify the purpose of a training video, which two elements should be considered?

Considering the purpose of a training video involves understanding both the client's goal and the audience's experience. The client's goal is crucial as it defines the desired outcomes and objectives of the training. This informs the content direction, instructional strategies, and what success looks like for the training video.

On the other hand, understanding the audience's experience is equally important. It takes into account their prior knowledge, skills, and familiarity with the subject matter. This helps in tailoring the training content to ensure it meets the audience at their skill level, making the training more effective and engaging.

By aligning the client’s goals with the audience’s experience, the video can effectively meet both parties' needs, ensuring that the training is both relevant and impactful.