What format is primarily used when exporting web-ready video?

The primary format used when exporting web-ready video is H.264. This codec is widely recognized for its efficient compression capabilities, enabling high-quality video playback with relatively small file sizes. H.264 provides a balance between video quality and file size, making it ideal for streaming over the internet, which is essential for web-ready content.

Additionally, H.264 is supported by a variety of platforms and devices, including most web browsers, mobile devices, and video streaming services. This extensive compatibility ensures that web-ready videos can be easily viewed by a wide audience without requiring additional plugins or software, enhancing user experience.

While MP4 is often associated with H.264 because it is the container format that typically holds H.264-encoded video, the specific codec is what provides the web compatibility advantages. Other formats such as AVI and WMV are less commonly used for web applications, as they may require additional codecs or software for playback, which can limit accessibility for viewers.