When should you sign release forms for photos and videos?

Signing release forms for photos and videos is crucial, particularly in the context of commercial purposes and when dealing with candid photos of people. When a project has commercial intent—such as promoting a business, product, or service—using someone’s likeness requires explicit permission, which is why release forms are essential. This protects both the subject and the creator from potential legal issues regarding privacy and usage rights.

In the case of candid photos taken at events, even if the intent is not strictly commercial, individuals may still have a reasonable expectation of privacy. Therefore, obtaining a release ensures that their image can be used without concern or contest. This is particularly important when the images will be shared publicly or used in any capacity that could be seen as benefiting the creator or a third party commercially.

In contrast, for personal use and non-commercial projects, release forms may not be necessary. However, when the scope includes commercial use or public distribution, having releases becomes a legal safeguard, affirming that the subjects consent to their image being utilized as proposed.