Which factor helps in determining the purpose of a client's video project?

The client's goals are fundamental in determining the purpose of a video project because they outline what the client aims to achieve with the video. These goals may include raising awareness, educational outreach, marketing a product, or conveying a specific message. Understanding these objectives helps guide many aspects of the video production process, including the content, style, and target audience.

While the video length, budget, and filming locations are essential considerations in the production process, they primarily serve logistical and practical purposes. For instance, the length of the video may be influenced by attention spans and the platform used for distribution, but it does not define the video's purpose. Budget considerations impact the resources available for production but do not inherently relate to what the video is meant to accomplish. Filming locations contribute to the visual storytelling but are secondary to understanding the underlying goals of the project. Thus, the client’s goals directly drive the creative and strategic direction of the video, making them a key factor in determining the project's purpose.