Which of the following factors would you consider to determine the purpose of your client's video project?

Determining the purpose of a client's video project is fundamentally tied to understanding the client's goals. These goals provide essential insights into what the client hopes to achieve through the video, such as promoting a product, educating an audience, or increasing brand awareness. This understanding shapes the creative direction, style, content, and overall message of the project.

By asking about and analyzing the client's goals, a video editor or producer can ensure that the final product aligns with what the client envisions and meets their strategic objectives. While factors such as budget, color preferences, and previous projects may provide context, they do not directly outline the primary intent behind the video. Budget impacts the scope and resources available, color preferences may inform design choices, and past projects can serve as references, but none carry the same weight as understanding the goals.