Which two types of information are crucial for influencing the purpose of advertisement or commercial video production?

In the context of advertisement or commercial video production, understanding client goals and the audience's characteristics is essential. Client goals provide direction for the content, ensuring that the video effectively communicates the intended message, whether it's to promote a product, increase brand awareness, or drive sales. Knowing these goals allows production teams to tailor their approach, focus on specific themes, and create a compelling narrative that aligns with what the client intends to achieve.

Audience age is equally crucial because different age groups respond to different styles, messages, and channels. By identifying the target demographic, producers can select the appropriate tone, humor, visual style, and even the platforms for distribution that will resonate with that audience. For instance, a product aimed at younger viewers might use trendy visuals and slang, while content directed at older adults might focus more on reliability and long-term benefits.

The combination of understanding client goals and the audience age forms a strategic foundation for producing effective advertisement content that aligns with client expectations while ensuring viewer engagement.